Imagine doing a SEO audit for a site like Amazon and the millions of pages it has. That’s especially true when one of your clients has a medium to large website. It allows you to view, analyze and filter the data you crawl as it’s collected, and you can update it continuously in the program’s user interface.įrom a SEO perspective, when you realize how much time and effort Screaming Frog saves you, you will wonder how people did SEO before it hit the scene in 2010. If there are specific data points you want, you can take what you need by exporting them into Excel. It fetches the key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues. The program “spiders” websites’ links, images, CSS, script and apps from a SEO perspective. There’s also a purchase license button that gives you even more options (and more tools you can use than the free version). Once you click on the “Find Out More” button and then there are buttons on the right side of your screen to download the appropriate version for your operating system. What is it?Īs it says on the SEO Spider page, the Screaming Frog SEO Spider is a small desktop program you can install locally on your PC, Mac or Linux machine. The Screaming Frog you used two years ago is not the one you use today. What makes it such a great tool is it continues to evolve. But Screaming Frog allows you to do it and puts you and your agency in the best place to have success and get the results you want and need. You still have to know what to crawl, what to look for and how to fix it once you get the results. You still have to go out and perform, but Manning is there to tell you how to do it, what you’re doing wrong and how to fix it. Imagine if you’re a quarterback and Peyton Manning is your coach. By the time Screaming Frog had grown into a search marketing agency, we decided to release the SEO Spider publically to help others as well.” But when I started as an SEO consultant under the name ‘Screaming Frog,’ I decided to develop some software to use internally with our own SEO projects. “Historically, I used a combination of Xenu and some in-house tools. It was so easy to miss a directive here or there and was really time consuming. “It was basically a pain in the ass to get the data you needed to make SEO recommendations, particularly on larger websites. “Well, the SEO Spider was developed to solve the problems I and many of the industry had when performing onsite technical SEO audits,” he told us recently. The first time I heard the name, I had the thought: “What would that sound like?” The name is inspired by a frog that stood up for itself after being cornered by two cats in Dan Sharp’s backyard. One of the most important tools that we use for SEO is Screaming Frog. To help people get a better grasp of how we do our jobs and get the results that bring you money, we decided to detail the tools we use. One of the most common questions we face as an agency: “How do you do SEO? How does that even work?” If you give them a flashlight and a map, they would have no clue how to get back. They get dazed and confused, perhaps dizzy, their eyes go blank and they look lost. Talk to people outside of online marketing about SEO, and just watch their reactions.
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